Grateful for attending Brightstar's NZSOMO | Chelsea Le Roux 🧠🔊 posted on the topic | LinkedIn (2024)

In the past 4 years of being close to VidCon, here are my top takeaways:👩🎤 creator <> Meta connections are valuable. We made intentional space for connection in the creator cafe in our Instagram space.🤔 as platforms, we have a role to play to make it easier to understand how our systems and algorithms work.🆕 while AI is the cool new topic, it's always been an undercurrent of the creator economy to help creators scale and get their content to the people who will love it.📈 the creator sector continues to grow and advertising dollars are flowing to it. Measurability, impact on business outcomes, and helping brands scale with creators will continue to be at the forefront.We had a great showing at VidCon thanks to my incredible team and xfn partners! Excited for next year! #vidcon #instagram #meta #creatoreconomy

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DangleAds Technologies is at the forefront of technology and innovation and is constantly pushing the boundaries in the digital landscape which can provide digital solutions to drive successful campaigns empowering the delivery of end-to-end performance for advertisers across the globe.Their creative and playful approach resonates with the platform's younger demographic, driving brand awareness and engagement helps your target audience to attract towards your brand. Whether you're looking to explore business opportunities or eager to join our team, we invite you to connect with us.#Social #advertising has become a prominent component of #digital #marketing, and various platforms offer diverse advertising options. Here are some examples of successful social advertising campaigns across different platforms:#Nike consistently runs engaging and visually striking ad campaigns on Instagram. They leverage the platform's visual nature to showcase their latest products, tell compelling stories, and engage with their audience.#Dove's Real Beauty campaign on Facebook is well-known for its empowering messages and focus on body positivity. The campaign includes videos, images, and interactive content that resonates with users and encourages social sharing.#Burger #King created a unique campaign on Snapchat called "Whopper Detour," where users could unlock a special deal by going to a McDonald's location. This innovative approach garnered attention and increased engagement.#Airbnb effectively uses Twitter to promote its community-driven platform. They share user-generated content, and travel stories, and highlight unique accommodations, creating a sense of community and trust.Procter & Gamble's "Like a Girl" campaign, which originated as a Super Bowl ad, gained traction on YouTube. We eagerly anticipate the opportunity to connect with you.

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We brainstormed with Meta and our client 1&1. In June 2024 we had an amazing workshop with Meta and .Martin Theinert and Lucio Regner from Meta prepared the latest insights in creating ads and best performing formats for the platforms.Together we've brainstormed new ad angles, creative approaches and strategies.Working hand in hand with the platforms and our clients allows us to always challenge the status quo and redefine our strategies.The goal? As always ... better results and scaling further.Here are 3 key takeaways from our session:- Reels Reels Reels: They are getting even more important.- Creative Targeting: Many people know it, but still don’t do it.- Strategic Approaches: Challenge existing strategies and lead innovation.The power of teamwork and shared vision is incredible.Thanks to Sanja,Yasmine, Philip and the whole 1&1 Team for having us at your impressive headquarters in Montabaur!What do you think about collaborative brainstorming sessions? And would you travel to see each other in person for a workshop like this? P.S. One thing to improve for the next time: Take a group photo with everybody at the workshop.

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🔍 Instagram's New DM Filter: 'People You Follow' 📬Exciting news for Instagram creators! The platform has introduced a brand-new DM filter option, allowing you to filter your inbox to only display messages from profiles you follow.This handy feature, titled "People You Follow," enables you to prioritize DMs from familiar profiles, streamlining your experience and fostering a more personal connection. Instagram's chief, Adam Mosseri, emphasized its utility for creators managing collaborations and negotiations while seeking a safer and more positive experience.For those inundated with IG DMs, this addition ensures you won't miss important messages from your preferred connections, promoting a more tailored and enjoyable interaction. As Meta continues its focus on enhancing user experiences, this update aligns with the broader effort to create positive engagement and joyful connections across its platforms.Stay tuned for more innovations as Meta works towards a more personalized and uplifting social media experience! 🚀 Instagram Meta Meta Meta for Work#InstagramUpdates #MetaInnovation #SocialMediaNews #DMWFAsia #DMWF #digitalmarketing #business #networking #digitalmarketingconference #marketingconference #singaporeevents #asiaconference #socialmedia #insights #socialmediamarketing #ai #marketingtech #brandstrategy #data#influencermarketing

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🔥 Exciting News for Brands Looking to Connect with the Next Gen Audiences! 🔥At SCREENSHOT Media, we're thrilled to unveil our latest partnership opportunities, crafted specifically for brands eager to tap into the ever-evolving next generation market. 📱With a staggering monthly reach of over 200 million, our platforms are the ultimate destinations where culture, entertainment, and lifestyle intersect. Our audience, primarily 18-24 year-olds, are the trendsetters who shape what’s next, and we’re here to help your brand become part of that narrative. 🗣️Whether you're looking to launch a viral campaign, dominate social media, or create content that resonates, our expertise ensures that your brand is not just seen but remembered. From social media takeovers to interactive competitions, we blend creativity with data-driven insights to deliver results that matter. 📈Our brands—SCREENSHOT, OFFTREND, and SPORTD—span entertainment, fashion, and sports, providing a 360° approach to digital content that captures the attention of young adults who are always on the lookout for the next big thing. 💅🏼If you're ready to elevate your brand and make a lasting impression on the next generation, let's connect and create something unforgettable together. 🌟📩 Get in touch with me directly to learn more about how we can collaborate! 📩#BrandPartnerships #SocialMediaStrategy #DigitalContent #InfluencerMarketing

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Break the Barrier: Inclusify Studio Connects Brands with Deaf & Hard-of-Hearing InfluencersDid you know there are 466 million people with hearing loss worldwide? It's a massive audience that many brands overlook, missing out on a wealth of creativity, passion, and authenticity.At Inclusify Studio, we're changing that. We're your bridge to the vibrant world of Deaf and hard-of-hearing creators, helping brands craft inclusive campaigns that resonate with a wider audience and deliver real results.Why choose Deaf and hard-of-hearing creators?Untapped audience:Reach a new and engaged demographic that other brands haven't yet discovered.Authentic storytelling:Deep emotional connection through diverse perspectives and experiences.Community engagement:Strong online communities with high loyalty and trust.Positive brand image:Showcase your commitment to inclusivity and accessibility.Inclusify Studio offers:Strategic influencer matching:Connect with the perfect Deaf or hard-of-hearing creator for your brand.Social media management:We handle the day-to-day,so you can focus on results.Inclusive campaign creation:Craft authentic and accessible campaigns that resonate with everyone.Growth-focused strategies:Drive engagement,reach,and conversions with our data-driven approach.Ready to unlock the untapped potential of Deaf and hard-of-hearing creators?contact patrick@inclusifystudio.com

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🚀 Consistency: The Key to Mastering Social Media EngagementIn the dynamic world of social media, consistency isn't just a virtue – it's a necessity. Engaging with your audience means more than just regular posts. It's about storytelling through every tool at your disposal - captivating reels, insightful stories, interactive posts, and live sessions that bring your audience closer to your journey.For artists and creatives, this consistent engagement is not just about maintaining visibility; it's about building a community that resonates with your art. It's about turning casual viewers into loyal supporters and, eventually, into patrons of your work.But how do you ensure that your social media strategy aligns with your artistic vision while still driving engagement? This is where Art Storefronts comes into play.🎨 Art Storefronts: Your Partner in Creative SuccessArt Storefronts is more than a platform; it's a community of artists, for artists. By joining us, you'll gain access to:👉 Expert marketing advice tailored specifically for the art world.👉 Tools and strategies to effectively showcase your art.👉 A supportive community that understands and values your creative journey.Whether you're just starting or looking to expand your reach, Art Storefronts can help you turn your artistic passion into a thriving business.🔗 Join the community of successful artists at Art Storefronts and start transforming your social media presence into an art empire. https://bit.ly/3Q3SBAb#artbusiness #socialmediastrategy #artmarketing #artists

I am looking forward to building truly dynamic and meaningful partnerships with the world's most inclusive brands!We have identified 50 of the World's Most Inclusive Brands and we are celebrating each of them by highlighting what makes them so inclusive and what we love about them.As we celebrate our ten year anniversary in 2024, we are expanding our tech focused partnerships to include hopefully working with some of the brands we are featuring in this series.As we center Culture, Identity, Belonging and Leadership in our work, we are excited to broaden our horizons and our offerings to create truly sustainable and global impact.Today we are highlighting Pinterest a social network that allows users to visually share, and discover new interests by pinning images or videos onto virtual boards. Tap in to discover what makes them among the world's most inclusive brands.Shoutout to the Chief Content Officer at Pinterest, and former WWT Speaker and Supporter, Malik Ducard who is among the humans leading the charge on generating inclusive content and creators.#WonderWomenTech #MostInclusiveBrands #DecadeOfImpact #Creator #Impact

Meta Spills the Beans! SECRET to Reels Success Revealed!Want RESULTS with Reels? Meta's UNVEILING their SECRET FORMULA at IAB Newfronts! Late-night talk show, industry experts, FREE insider tips! Learn how McDonald's CRUSHED IT! #ReelsMarketing #Meta